Commercial radio and TV and their approaches to marketing are more and more tongue in cheek lately.
On the way home today, listening to 103.7 Jack FM in Houston, they kept playing song after song that I knew and liked. After a while, I realized that they were leaping from decade to decade and genre to genre all over the place:
They went from Motley Crue’s Dr. Feelgood to Gwen Stefani’s Sweet Escape to Rod Stewart’s Hot Legs to Stone Temple Pilots’ Interstate Love Song, all with no hesitation. These are all songs and artists that I happen to like, so apparently there is a market out here for this approach to radio programming!
And their mantra was basically “We play what we want. No requests. No dedications. What we want. Period.” And then a bunch of great music began to play again.
Right before a commercial break I heard (paraphrasing) “It’s commercial time. We get cold, hard cash from advertisers. You get a bunch of great songs in a row. That’s it.” I love the idea that a radio station is taking the approach that its listeners are smart enough to understand how things work in the world of commercial broadcast radio (and tv for that matter.) No pandering. No apologizing. Just playing music from all over the genre map.
The unpredictability of the song programming is like hitting shuffle on my iPod (well, not an actual iPod. I have a Cowon iAudio 5. Much more flexible than an iPod.
) Now that I think about it, I don’t remember hearing much in the way of a real person on the station, except to break in for a traffic update here and there, so this could be a money-saving feature to simply hit shuffle on the music catalog and have an engineer stay at the station to hang out and make sure that the power doesn’t go out or something.
“Jack FM. We don’t have time for requests. We’re too busy playing what we want!”
“Jack FM. One station. All kinds of music.”
Nice!
I even heard a teaser that had a sound byte from Saga’s On the Loose! Now who the hell plays that on the radio, like, ever? I love Saga! It’s about freakin’ time! These guys rule!
(SPOILER ALERT)
Maybe it’s just me, but I think laugh tracks on sitcoms are condescending. I was reminded of this while watching the latest episode of 

